Your Internet Marketing Strategy
As with any serious professional endeavor, it’s a great idea to plan your strategy. This also applies to your internet marketing plan of attack. The first thing we recommend is get very clear on your search phrases (keywords) that customers will use to find your product or service. This can be a lengthy process involving the study of potential search volume, competitive factors on that keyword phrase, and how best to position your media distribution to attract the most customers.
Once you’ve had the appropriate keyword research accomplished it’s time to look closer at your top competitors on the search engines with Google as the main focus as they are still the 400lb Gorilla on the block, controlling well over 50% of the current market share.
So, what are the elements you need to evaluate when studying your competition?
Here are just a few:
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