Marketing Services For Businesses That Need to Get Online

Marketing Services

The first two packages we recommend to start with. The others are highly recommended and can be added at any time if you choose.

1 – Competitive Analysis:

You wouldn’t expect to build a beautiful home without a blueprint would you? Nor should you consider building an effective online marketing campaign without an Organic SEO Blueprint™ (competitive analysis). Not getting this done would be like throwing spaghetti on the wall without having it cooked.

We will identify your core keyword search phrase and the top three competitors on Google. We will then perform an in-depth analysis of why they’re ranking in the top 3 organic positions so we can build you roadmap to dominate in this space.

What you get:

+ Indepth analysis of your competition – 15-20 page summary report
– Will cover issues of on-site and off-site optimization, so that we can replicate and beat their positions.
+ Backlink reports and analysis of your top 3 competitors for your main keyword phrase(s)
+ Actionable checklist of things needed to be done weekly/monthly.

+ Approximately 2-3 hours of phone consultation as needed during the execution and delivery of this plan. It can be less or more depending on client needs. There will be a followup phone call after delivery of report to ensure the client has all questions answered and is comfortable moving forward with their marketing campaign.

We don’t have a set price on this as it really depends on the competitiveness of the market you’re in and also the level of consulting you desire. Example: if you plan executing part or all of this plan in-house with your own staff, or if you choose to have us manage the implementation.

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2 – Optimized Publishing Platform:

What’s the point of having a target but nothing to hit it with. The content management system we setup and optimize for you, has with some of our previous work, enabled us to rank on Page 1 of Google within 24-48 hours…even before any serious off-site SEO / link work has been done.

What you get:

+ A highly optimized publishing platform that will allow you to rank for a variety of search terms.
+ Implementation of a design theme of your choice.
+ 1 hour of consultation
+ A video on how to use this very easy publishing platform for either your in-house use or to be utilized by one of our writing/marketing team members that are assigned to your marketing campaign.

Additional Marketing Packages

3 – Website Optimization:

There are about 9-10 core things we look at during your competitive analysis package. Some of these things can be done easily by your in-house web designer that originally built your website, or if you like we can do this for you. Fortunately on-site optimization is only about 20-30% of what it takes to rank well on the search engines.

4 – Social Media Marketing:

So you’ve heard how facebook, twitter, etc are controlling 20-40m visitors a month right?

If you’re not in this space you’re missing out on getting new customers to your business…period.

Don’t think this will work for a local or small business? Guess again. There are a number of businesses bringing in new business from these portals. If you’re not there, you’re just giving up these customers to other businesses in your market.

5 – Local Search Optimization & Submission:

Optimization and submission to 7 total local search directories, including the major ones at Google, Yahoo and Bing. We’ve seen listings appear in the top results on Google within 24-hours depending on how competitive your market is. That being said, we’re very well versed in what it takes to compete in this space and can Get You On The Map!

6 – Quality Directory Submission:

Optimization of your company title and description…and review for the quality of your site before submission as some of these have an editorial process before being accepted. This is the reason why Google still considers a “few” of these authority sites and worthy of getting listed in. Don’t waste your time with garbage backlinks, that can actually HURT your overall search rankings.

7 – Ongoing Content Publishing & Social Bookmarking:

If you think you can survive with a static website that never updates, think again. Google hates sites that never update. If you’re not doing it your competitors will easily outrank you on the organic search listings, then all you’re stuck with is paid advertising, which dries up the minute you stop paying for those hits. Organic search results have no exact shelf life. It’s like rolling a small snowball into a massive one. The ROI on organic search work is also much greater in many cases than paid search…over the long haul.

8 – Email Marketing – Autoresponder Setup:

Are you successfully and methodically managing your leads you capture online? If not you’re leaving a LOT of money on the table. Do this right and create sales on tap from your online marketing efforts. Letting a prospective customer slip away into the dark hole of the internet is a waste of resources.

Also do you have a current customer base? Do you know how easy it is to recapture business from them as opposed to the cost of getting a brand new customer? Load up your current client list so you can reach out and communicate with them easily.

9 – PPC Campaign Setup:

Although we beat up on paid search above. If you’re serious and want to hit this space with all guns blazing. Then doing both organic and paid search make a ton of sense. We offer competitive analysis, keyword research and implementation.

What you get:

+ One highly optimized custom landing pages.
+ Competitive Analysis on your competitors keywords that they’re bidding on.
+ Building a list of keywords and organization into your ad campaign.
+ Professional adcopy written for your ads
+ Tracking implemented to discover exactly what search terms are making you money!

So, all that’s great right, however you probably want to know:

“Hey does this stuff work!?”

Here’s a few things some clients have said about our work:

Great Web Strategies