Great Web Strategies

PLEASE… DO NOT CREATE SPACE JUNK

“What are you talking about?” is probably what you’re thinking right about now.

Let me explain.  Just recently I was doing some work for a client who wanted to promote his legal practice’s web site and while evaluating his competitor’s backlinks and anchor text it was discovered that there may be some directories he should try to be included in.

Well, not quite.

After reviewing one of these wonderful “SEO friendly” directories it was very evident that it was not so friendly and not such a good idea to get him listed there.  Why is that?  Let me back up a little here.

First off, building links for the sake of building links is frowned upon by Google for good reason.  They don’t want people gaming the system which makes total sense from both a user and marketing perspective.  If everyone could rank well quickly by littering the interwebs with space junk it’d not be fun or useful for anyone.  That being said if you have a quality site and want to get noticed, at least ’some’ attention should be placed on getting the word out about your web site, which includes getting links to your site…right?  No plants grow without seeds and water.

OK, now back to the point of the story.  If you are publishing high quality content, links will be built naturally over time by people passing around your information, but to get this done you need to ’seed and water’ the site a little bit.

So, when reviewing strategies to acquire those initial quality backlinks make sure you don’t accidentally list your site in a space-junk directory.

Read more about quality directory listings...